Consulting
Below you’ll find all the audits we offer. We can inspect specific weak points of your SDR or AE team, and recommend what and how to change in order to maximize your SDR efficiency. If you find yourself wanting many / all of these, you might be better off hiring us on retainer or looking at our GTM Accelerator program.
“Potential Spam” Phone Audit
Suffering from your phone calls being labeled as "Potential Spam" or "Scam Likely?" We can troubleshoot all your numbers, and ensure it doesn’t happen again.
Phone Call Success Audit
The out of the box call dispositions from your SEP aren't right for World-class teams. We’ll help you rethink and tweak your call dispositions so you can better diagnose where SDRs are getting stuck and coach them better.
Email Deliverability Audit
Are you landing in the inbox? Are your open and reply rates up to par? We’ll do a deep dive into your Outreach configuration and ensure we’re landing in the inbox as often as possible.
Email Response Analysis
We’ll look at the last 250+ email responses to your sequences, sort them into different buckets. Associate each of them with the corresponding sequence, step and template, and help you understand what is resonating or not resonating with your market. This is the easiest way to double email positive responses.
Outbound Discovery Audit
Are Outbound leads not converting into pipeline? We’ll review 10+ calls using our proprietary "Illumination Scorecard" to find where the weaknesses lie. Do you need SDRs to qualify more, AEs to follow a different process? Is the team coming prepared to each call? Are they creating "aha moments"? Is every question asked intentionally? What can low performing AEs learn from their top performing peers?
Discovery Call Optimization
Combine this with our "Outbound Discovery Audit", so that we build you a library of best practices based on call recordings from your AEs. We’ll optimize your sales deck, build you an Inbound and an Outbound Discovery call checklist and leave you a library of your own AEs best practices for your current and future AEs to ramp lightning fast into excellence.
“My first time having a 3rd party do an audit. This was the best bang for our buck. I loved the breakdown of the the 16-page phone & email audit”
Playbook Creation
A Sales Playbook will help reduce operations time and costs. We’ll build your company a Playbook to keep your sales team aligned to its best practices as well as keep them prepared for the main outcomes during a call. This includes the cold call script, 6 email sequences, ICP descriptions, persona priorities, and much more. It's the fastest way to speed up your success.
Sales Deck Optimization
Getting a meeting is only the first step to get a deal in pipeline. Outbound Deals require a level of story-telling that takes prospects from "I'm happy with Status quo" to "I have to change". Our frameworks for outbound have 3x'd conversions for our clients. Work with us to maximize conversions of Outbound intro calls into Revenue.
Email Copy Development
Building great copy goes beyond writing generic templates. We’ll build you custom workflows inside your Sales Engagement Platform so your SDRs can send more personalized and more relevant emails FASTER. You can bundle this with the Email Response Analysis
Sequence Structure Strategy
Not all companies are created equal. Too few sequences and you’re sending the same message over and over. Too many sequences and you can’t control your messaging. We evaluate your company's sequences and help you build the correct strategy for the types of sequences you should build. Some teams need 6, others need 30+.
Call Script Development
We've built call scripts for 92+ outsourcing clients and 20+ Consulting clients. Our method is based on Behavioral Neuroscience and crafts a bucketed steo by step framework that gets 12%+ Connect to Demo for your offer. We've cracked the code on all things cold calls and MQL follow up calls. You also get access to our "Truly Alleviating Concerns" Cheat Sheet.
Marketing to SDR handoff
We review how Marketing sends leads to the SDR team, the speed at which SDRs respond, and vet the quality of the leads based on lead source. What % of leads fit ICP vs. TAM vs. DQ'd. This helps your Marketing team optimize their investment to produce more high quality leads.
SDR Skills Analysis
Where are the gaps in your SDR team? How are you performing compared to email, call, social selling and video benchmarks? We’ll analyze your SDR's messaging across channels and help you focus your training efforts moving forward to maximize the success of your team. This includes group and personalized plans for the team.
Data Operations IP
Building your own Assembly Line of Sales Development in house is the smartest thing you can do. We can teach you how to build JDs, hire, onboard, train and manage Data Researchers that can use your own tools to make the SDR lives easier. Most importantly, you get all the workflows, tools, processes, Account Scoring algorithms, feedback loops, and dashboards needed to make sure you hit the ground running.
